Natural Energy. Nothing Else. That's the promise behind every bar we make, and it doesn't change just because this time the inspiration is a British bakery classic. TRIBE was built on the belief that natural food performs better than anything engineered in a lab, and every flavour we launch gets held to the same test: does it earn its place in your bag, on your run, at your desk?
This is the story of our newest flavour, the Cherry Bakewell Protein Flapjack: where the idea came from, what's actually in it, how the TRIBE community rated it after launch, and why it sold out in five days. If you're new to what natural energy actually means, our Nutrition Hub is the place to start.
The Inspiration: A British Bakery Classic
The Bakewell tart comes from Derbyshire, named after the market town of Bakewell, and it has become one of the best-loved bakes in Britain. Almond, cherry and a sweet topping: it's a flavour most of us grew up with, from the village bakery to the supermarket shelf.
That familiarity is exactly why it was worth doing properly. Everyone knows what a Bakewell tart should taste like, so there's nowhere to hide. Our job was to capture that flavour in a flapjack without reaching for the artificial flavourings and shortcuts that most "dessert-inspired" snacks rely on. Real cherries. Real almonds. Real white chocolate. Nothing standing in for the real thing.
What's Actually In It
No shortcuts, no artificial flavouring doing the heavy lifting. We bake juicy cherries, roasted almonds and a delicate white chocolate topping into a soft, chewy flapjack made with 100% natural ingredients. High in fibre and packed with plant protein, it carries all the natural energy TRIBE is known for, paired with the indulgence of a classic Bakewell tart.
Soft. Chewy. Genuinely tastes like a Bakewell tart. Not a compromise dressed up as a treat - a treat that happens to be built from real ingredients.
The Flavour
The cherries bring the sharp, fruity note. The roasted almonds carry the marzipan-like warmth that makes a Bakewell a Bakewell. The white chocolate topping finishes it with just enough sweetness to feel like a proper treat. Underneath it all is a soft, chewy oat flapjack that holds everything together.
The Nutrition
Every bar is 100% natural, vegan and gluten free, high in fibre and made with plant protein. A box holds 21 x 38g bars, a size that works as a mid-morning snack or something to keep in a pocket, rather than a meal replacement. If you want to understand why we care so much about what goes into a bar, and what we leave out, read our guide to the benefits of natural ingredients.
Tested By The People Who'd Actually Eat It
Every new TRIBE flavour goes through the same process before it ever reaches a shelf: rounds of internal kitchen sampling, tasted and picked apart by the team long before a customer sees it. Cherry Bakewell went through several rounds - texture, sweetness, the almond-to-cherry ratio - before we were satisfied it was ready. We don't ship a flavour because it sounds good on paper. We ship it because the people who work here would genuinely reach for it themselves.
That's the difference between a flavour dreamed up in a lab and one built the way TRIBE builds everything: real ingredients, tested by real people, adjusted until it's right.
The TRIBE Verdict
We launched Cherry Bakewell as a limited early-access offer, and the response told us everything we needed to know. It sold out in five days. When we followed up with the community, the numbers backed up what the sell-out suggested.
The Numbers
- 67% said they'd actively recommend it to a friend
- It's the highest-rated TRIBE bar on taste and texture to date
- 66% said it's their favourite, or joint favourite, TRIBE flavour
In Their Own Words
The reviews came in fast, and they were consistent:
"These are the best ones yet! Perfect taste, texture and just the right amount of sweetness. You've nailed it with this one!!!" - Helen H. ★★★★★
"It's the best one of your bars I've tried." - Rob K. ★★★★★
"They really do taste like Bakewell tarts!" - Penny P. ★★★★★
"Really delicious. Lovely texture and almondy taste." - Jules C. ★★★★★
And from a verified buyer review: "The new Cherry Bakewell flavour protein bar tastes fantastic and is now my favourite flavour. It compliments my training superbly and is light on the stomach." - Peter Jones, ★★★★★ verified review
Five reviews, one message: a bar the TRIBE actually wanted more of. That's a rare thing to see land so consistently across a launch.
When to Eat It
We said it at the start: every flavour has to earn its place in your bag, on your run and at your desk. Here's how Cherry Bakewell fits into a normal day.
At Your Desk
The mid-afternoon stretch is where most of us go looking for something sweet. A Cherry Bakewell flapjack scratches that itch with real ingredients instead of a vending machine bar. If the afternoon slump is a regular visitor, our guide to what's actually causing your afternoon brain fog looks at the habits behind it. And if you're after more protein or focus nutrients at your desk, TRIBE Protein + Focus pairs 10g of plant protein with B vitamins and magnesium, which contribute to normal psychological function and the reduction of tiredness and fatigue, with zero caffeine.
On a Run
Soft, chewy and easy to eat on the move, it's a natural fit before or after a training session. Peter Jones put it best in his review: it "compliments my training superbly and is light on the stomach." For more on why running is worth making a habit, read the health benefits of running on our Training Hub.
In Your Bag
At 38g, the bar slips into a jacket pocket, a gym bag or a work bag without a second thought. Keep a couple on hand for the commute, the school run, a long day out or the moment lunch runs late. Built for a run, a desk, a bag, or just because.
Back In Stock - While It Lasts
Cherry Bakewell is back with 100 boxes restocked. Whilst stock lasts, you can get 21 Cherry Bakewell bars for just £15, plus 25% off everything else on the TRIBE site - simply use code BAKEWELL at checkout. Given it sold out in five days the first time, this isn't a "maybe later" flavour.
The Bottom Line
Cherry Bakewell didn't earn its place through marketing. It earned it through taste, texture, and a community that sold it out in five days and then told us, in their own words, that it's the best bar we've made. A British bakery classic, rebuilt from juicy cherries, roasted almonds, white chocolate and oats. That's the bar TRIBE sets for every flavour that carries our name - natural ingredients, genuinely tested, judged on nothing but whether it works. This time, it just happens to taste like a Bakewell tart. Natural Energy. Nothing Else.
Every TRIBE product purchased donates 1p to the TRIBE Freedom Foundation - over £2.4 million raised to date.
Frequently Asked Questions
Q: What's actually in TRIBE's Cherry Bakewell Protein Flapjack?
A: Juicy cherries, roasted almonds and a delicate white chocolate topping, baked into a soft, chewy flapjack made with 100% natural ingredients. It's high in fibre and packed with plant protein - no artificial flavourings standing in for the real thing.
Q: Is Cherry Bakewell vegan and gluten free?
A: Yes. It's 100% natural, vegan and gluten free.
Q: Why did Cherry Bakewell sell out so fast?
A: We launched it as a limited early-access offer and it sold out in five days. Once feedback came in, we understood why: 67% of customers said they'd actively recommend it, and it's the highest-rated TRIBE bar on taste and texture we've launched.
Q: How do I get 21 bars for £15?
A: Cherry Bakewell is back in stock with 100 boxes available. Use code BAKEWELL at checkout to get 21 bars for £15, plus 25% off everything else on wearetribe.co - while stock lasts.
Q: When is the best time to eat a Cherry Bakewell flapjack?
A: Whenever suits your day. At 38g it's an easy desk snack, something to eat before or after a run, or a bar to keep in your bag for when lunch runs late.
Q: What makes TRIBE's ingredients different from a shop-bought Bakewell tart?
A: When we couldn't find a snack that tasted this good and was still built from real, recognisable ingredients, we built one. No artificial sweeteners, no synthetic flavourings - just cherries, almonds, white chocolate and oats, doing what nature already does well.
Q: Where can I buy TRIBE Cherry Bakewell bars?
A: Direct from wearetribe.co, and across UK retailers (availability varies by flavour and retailer).
