One TRIBE. One Mission.
At TRIBE, our mission is simple: to create great-tasting natural products that fuel everyday adventures, while helping end modern slavery through our sister charity, the TRIBE Freedom Foundation.
Our Story
TRIBE began with a run.
In 2013, founders Tom, Rob and Guy set out to run 1,000 miles across Eastern Europe in 30 days to fight human trafficking. What began as a personal challenge became a movement, with over 250 runners joining along the way. It became known as Run for Love.
Fuel was a problem. They didn't want to fuel with sugar-filled snacks or chemical gels, and began TRIBE to create great-tasting natural energy bars to fuel their adventures.
That was the start of TRIBE.
Today, TRIBE creates natural energy products to fuel every adventure. And our purpose remains the same. The TRIBE community has raised millions of pounds to fight modern slavery through the TRIBE Freedom Foundation.
TRIBE exists to prove we can go further, together.
Natural Energy. Nothing Else.
All our products are made with 100% Natural ingredients, including real fruit pieces and nuts. We never use artificial sweeteners or preservatives. All our products are plant-based, vegan and dairy-free, providing a natural alternative to highly processed sports nutrition.
Fuelling Everyday Adventures
We believe Natural fuel helps you to show up, push forward and make the most of everyday. Whether you have just signed up to run your first 5km, or another endurance event, TRIBE is here to fuel what comes next.
Fighting Against Modern Slavery
The TRIBE Freedom Foundation exists to help end modern slavery. Each year, we host Run for Love, an epic running challenge that raises awareness and funds to support the fight against modern slavery. Every 1p from each bar sold contributes directly to this mission.