Co-founders Tom, Rob and Guy complete the first ever Run For Love 1000. £250k is raised to establish the first UK home for trafficked children.

The first ever TRIBE bars are sold at our Old Street pop-up.

Inspired by Run For Love 1000, the TRIBE community assembles for our first events. Hundreds of runners join us for the first ever TRIBE Run Free 10K.

TRIBE Freedom Foundation is established. Run For Love 2 raises £80k to fund the Unseen Modern Slavery Helpline and safe-house accommodation in the UK.

TRIBE bars are launched in Sainsbury's stores UK wide. Fuelling everyday athletes and adventurers across the country.

Run For Love 4, a 260km journey through the wild Croatian mountains, raises funds to grant £300k to four partner charities and support 416 survivors of modern slavery.

TRIBE Freedom Foundation takes Run For Love to the High Coast of Sweden in 2023, and the Namibian desert in 2024. We reach £2 million raised to fight modern slavery since 2013.